seo manger exam

SEO Manager Exam

Once you have asked an SEO Manager candidate for a second round interview, I would make them take a test to better understand what their experience and knowledge base truly is without preparation. Not only is this an expertise test but is an aptitude test based on how they answer considering there can be multiple answers. This test covers the core areas that an SEO must know, yet are a mix of top level and detail based questions. 

Education (any good seo subscribes to many sites and has dozens of tools they use)

  1. Name 3 websites you read SEO news from?
  2. Name 3 SEO Tools & 3 Link Building Tools

Strategy (An SEO needs to have high level thinking and be able to describe strategies verbally as well as written)

  1. How would you optimize differ for Bing than you would for Google
  2. What would be 3 things done differently in a local search campaign

Technical (The foundation of an SEO pyramid and separates the children from the adults in the SEO world)

  1. Show me 3 different types of canonical redirects
  2. Name 3 ways to reduce page load time?

On-Page (anything related to on-page content and tags)

  1. How can a PDF be optimized?
  2. What’s the value of a meta-description?

Off-Page (The other half of the battle – social media, link building etc)

  1. Would you ever want links with anchor text ‘click here’? (why or why not?)
  2. Name 4 types of links

Analytics (All your work means nothing if you can’t quantitatively prove your efforts)

  1. How do you account for Not-provided visits from Google?
  2. Name 2 ways to install Google Analytics to a web page

To learn more about SEO and how to become an SEO specialist visit the SEO website owned by Daniel Kamen



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Daniel Kamen

Daniel Kamen has lead the SEO team at ConvergeDirect for over 4 years now with a focus on lead generation and direct acquisition clients. His focus has always been to provide users with an engaging experience via mobile desktop or tablet and the belief if you build a site with the user intent the leads and sales will come. His experience expands SEO to Brand Reputation Management, Social Media, User Experience & Analytics Analysis

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