SEO Manager Daniel Kamen

Summary

Daniel Kamen is a focused and driven SEO leader possessing a combination of search engine optimization and analytics expertise in B2B and B2C. Proven track record with experience in consulting coupled with comprehensive problem resolution abilities as well as strong communication and presentation skills.

Specialties: Proficiencies:
Business Development SEOMOZ
Enterprise SEO Strategies         Screaming Frog
Social Media Marketing Omniture
Paid Search BrightEdge
Management & Communications   WordPress
Link Architecture   HTML & website coding
Web Analytics   Google Analytics
Technical Server Side Analysis   Google (& Bing) Webmaster Tools
Content Planning   Google Keyword Planner
Local Search   Salesforce
Mobile Optimization   Hootsuite
Best Practice Documentation   Xenu Link Sleuth
Brand Reputation Management   Search Monitor

High Level Results from Clients

  • Suggested & conducted comprehensive website audit of 32 websites with a migration of 4 sites that resulted in a 574% increase in brand visibility in 6 months for Fortune 500 Insurance Carrier
  • Non-Branded visits Y-o-Y increased by 62% and conversions by 32% for lead generation site
  • Leading online education institution doubled visits and increased leads by 18% within first year

 

WORK EXPERIENCE:

ConvergeDirect                                                                                                           New York, NY

SEO Manager                                                                                                      June 2011 – Present

  • Manage ongoing daily relationships with national Fortune 500 clients offering guidance and consulting
  • Direct and support 6 account managers with high level strategy and critical thinking analysis
  • Integral aspect of the business development crafting all SEO related pitches including an assessment of prospective clients, documentation, projections, deck preparation and in-person presentations
  • Create and maintain SEO Best Practices for off-page, on-page and technical suggestions
  • Lead strategy sessions with internal staff and direct efforts of any partnering SEO services
  • Develop comprehensive site analysis and technical server side recommendations
  • Collaborate with multiple internal teams to meet clients’ needs and deadlines

 

ConvergeDirect                                                                                                           New York, NY

Search Specialist                                                                                             April 2010 – May 2011

  • Conducted client suggestions including: keyword mapping strategy; site structure technical analysis; on-page analysis, competitive analysis, design/navigation analysis and link building
  • Setup tracking, advanced segments, funnels and custom reporting within Google Analytics
  • Assessed all paid search accounts to offer consistent optimization suggestions
  • Monitored brand & trademark infringement in all paid search accounts

 

Saferock                                                                                                                    Hackensack, NJ

SEO Implementation Specialist                                                                 October 2009 – April 2010

  • Optimized content for website, content syndication blog and press releases based on keyword strategy
  • Implemented internal and external link building strategy for organization
  • Utilized Google Analytics to maximize awareness of site usage
  • Developed online relationships with other sites for link building purposes
  • Launched long term social media marketing campaign

 

CarpeDiem Consulting                                                                                             New York, NY                                                                                                                               

Independent Web Marketing Consultant                                              June 2008 – September 2009

  • Independent consultant for search engine optimization strategies and paid search recommendations
  • Designed and led a cross functional team of designers, developers and interns to optimize website development
  • Coordinated and managed internship program around creation of optimized content, social media marketing and link building strategies

Employee Benefits Solutions                                                                              White Plains, NY                                                                                                                                                             Senior Sales Consultant                                                                                     July 2007 – May 2008

  • Generated new business opportunities and revenue streams through personal/professional relationships, cold-calling, and marketing events
  • Targeted medium-sized businesses, interfacing with Executive Management levels at over 70 companies
  • Organized and executed enrollment meetings for clientele’s employees, represented company at trade shows and industry events

 

Health Benefits Direct Corporation                                                                         New York, NY                                                                                                                       

Senior Licensed Agent                                                                          September 2006 – June 2007

  • Contacted leads, through utilization of an automatic lead generation, employing proven telemarketing and sales techniques to enroll candidates in an insurance policy
  • Proven track record of success in Health Insurance and Life Insurance sales, placing consistently within the top ten company producers earning national recognition and an all-expenses paid vacation
  • Assisted the development of new agents

 

Northwestern Mutual                                                                                                Montvale, NJ                                                                                                                           

Financial Representative                                                                             June 2003 – August 2006

  • Generated new business opportunities and increased revenues through utilization of personal/professional relationships, cold-calling, and telemarketing strategies
  • Tailored financial packages for clients through rigorous analysis focused on their individual long term financial goals and objectives
  • “Top Ten Representative Cross Sales Leader,” winning an all-expenses paid trip for outstanding performance

 

EDUCATION:   

           Binghamton University – School of Management, M.B.A., Leadership, 2004

           

           Binghamton University, B.S., Marketing and Management Information Systems, 2002

GROUPS AND ASSOCIATIONS:

Media Cause Volunteer

  • Offered SEO support and implementation assistance to multiple non-profit charities

Junior Achievement

  • Gave time on a weekly basis to teach fundamental business lessons to 4th & 5th graders

 

Certifications:

  • Expert Rating Google Analytics Certification

 

 

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